Here’s a funny truth: most real estate professionals are extroverts. If you’re uploading a high-resolution photo, resize it to the scale you want it to be - you don’t want someone to download hundreds of MBs of your smiling face. Add a photo of yourself with your family into your signature, or try out multiple signatures to see which convert the best.Īs noted, do compress your photo to make it mobile-friendly. Instead of a plain background, take your photo in a park. But do recall that everyone has the same “realtor” headshots. A poor-quality or outdated photo can harm your chances of being taken seriously. Professional, up-to-date photos are an investment that will pay off in the end. It helps your clients understand who you are and what working with you might be like. Showing your face helps build a connection before you ever meet in person.
Trust is one of the essential factors in a relationship with a new real estate client. When it comes to real estate marketing, you want a personal touch. If there’s one thing a real estate professional has, it’s a great headshot. Choose a Friendly, Personal Signature Photo Choose one major one for your branding and automate the rest. You’re a real estate professional, not a marketer you probably can’t keep up with six social media accounts.
They want to get an idea of who you are, the properties you work with, price ranges, and more - before they engage with you.īut don’t overdo it. Today, a lot of people hesitate before they engage in direct communication. This allows your current and prospective clients to check out properties and listings before committing passively. Include icons for the channels where you are most active. Your Instagram, TikTok, YouTube, and other channels allow you to show potential clients your knowledge and skills. Moms get snow day information from Twitter and restaurant recommendations on TikTok. The days of phone and email-only communication are gone. Include Social Icons for Each Social Media Account Does your contact information look too small on mobile? 3. Send your emails to yourself as the recipient, and check them out on your phone. It doesn’t contain any large images, and it doesn’t have a lot of formatting. If your email signature contains slow, clunky, oversized graphics or other elements, it can put off customers and get between you and a sale.Ī mobile-friendly email will be completely visible on the screen all at once. Two out of three emails are opened on a phone or tablet. But check them for watermarks and copyrights you don’t want anything “made by X” in the text. You can find free email signature template builders online. If you work in an office with other realtors, a template ensures a consistent look from sig to sig.
When your details change, you can update your signature template rather than redesign the entire thing within your clunky email client. You have a lot of information to include in your email signature. You’re a realtor, not a graphic designer. Cheat: Use an Email Signature Generator or Template